Pace Development Group
Multidisciplinary design practice Studio Ongarato commissioned me to develop print and digital content for Pace Development Group’s residential projects. Working with top-notch photographers, graphic designers and illustrators, I produced long-form content that brought together place, architecture and lifestyle, showing how thoughtful design can elevate a vibrant community.
Brand Storytelling / Architecture Writing / Brochure Copy / Interviews / Website Copy
JAPAN AIRLINES
Japan Airlines launched its new travel platform, Guide to Japan, to help travellers discover more of the country. I produced long-form destination guides that capture the character, culture, and experiences that make each city and region worth exploring, along with detailed landing pages, email campaigns, display advertising and social media content that maintained a consistent voice.
Website Copy / Digital Campaigns / Destination Content
Lette
Torquay-based furniture designer Lou Burridge asked me to develop the website copy for her emerging studio, Lette. I shaped the brand story around its collection of Australian-made furniture, exploring the value of local craftsmanship and Lette’s commitment to honest materials, considered construction and enduring design.
Website Copy / Brand Storytelling / Brand Research / Design Writing
Ballard Property
Ballard Property is one of Sydney’s most prestigious boutique real estate agencies. However, the team felt its existing website copy was too stiff, too generic and lacking in personality. I helped refine the agency’s brand positioning and develop a distinctive voice that feels considered, confident and personable, while avoiding the familiar language of other luxury real estate firms.
Website Copy / Brand Positioning / Brand Voice / Brand Storytelling
